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Search Results for Author 'Meissner, Martin':

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Why Differentiating Rating Scale Labelling is Important

Idea posted: August 2014

Institutions: University of Southern Denmark    University of St. Gallen    Bielefeld University   

Authors:

Online consumers have come to expect to be able to read customer ratings and reviews as they consider which product or service to buy. On websites such as IMDB, Amazon…

  READ MORE   PIN TO MY IDEAS Idea #431

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